Incubation Program

Transform your hospitality vision into a thriving business with comprehensive support, mentorship, and resources.

Launch Your Hospitality Dream

Our comprehensive 6-month incubation program is designed specifically for aspiring hoteliers and hospitality entrepreneurs across Africa. We provide the knowledge, tools, and network you need to turn your vision into a successful, sustainable business.

From initial concept development to grand opening, our experienced mentors and industry partners will guide you through every step of the journey, helping you avoid common pitfalls and accelerate your path to success.

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Hospitality entrepreneurs in meeting

What You'll Gain

Comprehensive support designed to set your hospitality business up for long-term success.

🎯

Business Development

Develop a robust business model, conduct market research, create financial projections, and build a comprehensive business plan that attracts investors and guides your operations.

🧠

Expert Mentorship

Work one-on-one with successful hospitality entrepreneurs and industry veterans who provide personalized guidance, share insights, and help you navigate challenges.

🤝

Network Access

Connect with investors, suppliers, technology partners, and fellow entrepreneurs through our extensive network of hospitality professionals across Africa and globally.

🛠️

Operational Setup

Get comprehensive SOPs, staff training programs, technology recommendations, and operational frameworks to ensure smooth operations from day one.

💰

Funding Support

Prepare for investment rounds, connect with potential investors, and access our funding network. Previous cohorts have raised over $2M in total funding.

🚀

Go-to-Market Strategy

Develop comprehensive marketing strategies, build your brand, create your digital presence, and establish distribution channels for maximum market penetration.

6-Month Program Structure

A carefully designed curriculum that takes you from concept to launch.

Months 1-2: Foundation & Strategy

Foundation
Business Model Development
  • Market research and analysis
  • Competitive landscape assessment
  • Value proposition design
  • Target customer profiling
Financial Planning
  • Revenue model design
  • Cost structure analysis
  • Financial projections (3-5 years)
  • Funding requirements assessment

Months 3-4: Operations & Systems

Development
Operational Framework
  • SOP development and customization
  • Staff structure and job descriptions
  • Technology stack selection
  • Supplier relationship setup
Brand & Marketing
  • Brand identity development
  • Website and digital presence
  • Marketing strategy and channels
  • Customer acquisition plan

Months 5-6: Launch & Growth

Launch
Pre-Launch Preparation
  • Staff recruitment and training
  • Soft opening and testing
  • Final systems implementation
  • Quality assurance and refinement
Launch & Scaling
  • Grand opening execution
  • Customer feedback integration
  • Performance monitoring and optimization
  • Growth strategy development

Success Stories

Meet some of our successful graduates who have transformed their hospitality dreams into thriving businesses.

Sarah Okafor

Sarah Okafor

Cohort 2024 | Lagos, Nigeria

"The incubation program transformed my boutique hotel concept into a profitable reality. Six months after graduation, we're at 85% occupancy and expanding to a second location."

Business: Harmony Suites
Funding Raised: $180,000
James Mwangi

James Mwangi

Cohort 2023 | Nairobi, Kenya

"From zero hospitality experience to running a successful eco-lodge. The mentorship and operational frameworks were invaluable. We've won three sustainability awards!"

Business: Kilimanjaro Eco Lodge
Funding Raised: $250,000
Amina Traore

Amina Traore

Cohort 2024 | Accra, Ghana

"The program didn't just help me launch my restaurant chain - it gave me the confidence and network to think bigger. We're now franchising across West Africa."

Business: Sahel Kitchen
Funding Raised: $320,000

Application Process

Join our next cohort of hospitality entrepreneurs. Applications for 2026 Cohort A are now open.

1

Application

Submit your business concept, background, and vision through our online application form.

2

Review

Our selection committee reviews applications based on potential, commitment, and market opportunity.

3

Interview

Shortlisted candidates participate in virtual interviews with our mentors and industry experts.

4

Decision

Selected entrepreneurs receive acceptance letters and begin their journey with orientation week.

Next Cohort Information

Cohort Start:
March 1, 2026
Application Deadline:
January 15, 2026
Cohort Size:
12 Startups
Program Duration:
6 Months

Apply to the Incubation Program

Ready to turn your hospitality vision into reality? Start your application today.

What's Next? After submitting this application, our team will review your submission within 5-7 business days. Shortlisted candidates will be invited for a virtual interview with our selection committee.